Choosing a jewelry manufacturer is one of the most important decisions a brand makes. The right partner does more than just finish your bulk orders. It helps maintain quality, manage production costs, develop new ideas, and build a reliable supply chain as the business grows.
Vietnam offers a range of jewelry manufacturing options, from established factories serving international retailers to more flexible partners working with independent labels and emerging brands. However, not every manufacturer is suited to every business. In this guide, we explore six jewelry manufacturers operating in Vietnam, organized around two common sourcing needs. Whether you are big or smaller brand, understanding your needs and each manufacturer's strengths can help you find the right partner for your brand.
Consider Vietnam for Jewelry Manufacturing? True Value Beyond Cost Competition
Vietnam is increasingly recognized for more than competitive manufacturing costs. Its jewelry industry draws on skilled workers, experienced craftspeople, and growing manufacturing capabilities that support brands serving international markets. We are truly becoming a more significant part of the global jewelry supply chain.
A notable milestone came on October 1, 2026, when Pandora opened its new jewelry crafting facility in Ho Chi Minh City—the company's first production site outside Thailand. The USD 150 million facility is designed to produce up to 60 million pieces of jewelry annually, increasing Pandora's global manufacturing capacity by approximately 50%. The investment highlights the growing role of Vietnam in the production strategies of major international jewelry brands, as well as the importance of skilled craftsmanship and manufacturing capability in supporting global demand.
However, Vietnam's jewelry manufacturing landscape should not be understood through large-scale factories alone. Unlike other jewelry markets where production may be more concentrated in extensive industrial clusters, Vietnam's jewelry suppliers operate across different locations, business models, and levels of specialization. Large manufacturers, OEM/ODM partners with design and technical development teams, and local workshops built around traditional craftsmanship can all be found within the market. This diversity is one of Vietnam's outstanding advantages for jewelry brands.
Highlighting Vietnam's leading jewelry manufacturers: Top names on your radar!
For brands exploring Vietnam, we'll make things easier by grouping jewelry manufacturers in Vietnam into two segments based on brand size and production needs: established brands requiring larger-scale manufacturing, and smaller or start-up brands looking for a partner that fits their current stage of growth.
1. Manufacturers for Large-scale Brands
PNJ Jewelry Production (PNJP)
Overview: PNJ Production is the manufacturing division of Phu Nhuan Jewelry Joint Stock Company (PNJ), one of Vietnam's leading jewelry businesses. With more than two decades of international export experience, the company serves global B2B partners through OEM and ODM manufacturing, combining Vietnamese craftsmanship with modern production technology.
Scale: PNJ Production reports a 20,000 m² manufacturing facility, a workforce of approximately 7,000 employees across its operations, and more than 1,300 goldsmiths and artisans supporting its jewelry manufacturing capabilities. It stated an annual production capacity reaches 5 million pieces, demonstrating its ability to support substantial production programs and recurring orders.
Specialization and strengths: PNJ Production manufactures high-quality jewelry in mainly gold, sterling silver, with expertise in setting natural diamonds and crystals. Its capabilities also include advanced plating and finishing, OEM/ODM services, material traceability, and quality-control systems. The combination of skilled craftsmanship and industrial production infrastructure makes it a relevant option for brands that require consistent product specifications across larger orders.
JINYI Jewelry Vietnam
Overview: JINYI Jewelry is an international jewelry manufacturer with production facilities in Vietnam and China. With more than 20 years of manufacturing experience, the company provides OEM and ODM services for global B2B customers, covering both precious-metal jewelry and fashion jewelry.
Scale: JINYI reports a total manufacturing footprint of approximately 25,000 m² across its production facilities, supported by more than 2,000 workers and a stated annual capacity of 20 million pieces. Its Vietnam factory in Thanh Hoa alone is listed at 20,000 m² with approximately 1,500 workers, highlighting the scale of its local manufacturing operations.
Specialization and strengths: JINYI produces jewelry using 925 sterling silver, gold, brass, stainless steel,.... Its manufacturing capabilities include CAD design, casting, stone setting, and a range of electroplating processes. This breadth of materials and production techniques can be particularly useful for brands managing diverse collections, from silver jewelry to more accessible fashion-jewelry lines. Its substantial production capacity may also support high-volume orders and ongoing replenishment requirements.
D.I Jewelry
Overview: D.I Limited is based in Ho Chi Minh City, Vietnam, specialize in fine jewelry manufacturing, combining French design influences with the craftsmanship of Vietnamese artisans. Its products are exported to demanding international markets, particularly Europe and the United States.
Scale: Located in the Linh Trung 2 Export Processing Zone in Ho Chi Minh City, D.I Limited reports a workforce of approximately 600 trained employees and an annual production capacity of more than 4 million pieces. Its export-oriented manufacturing setup and established international business relationships make it an option for brands seeking a production partner capable of handling substantial order volumes while maintaining consistent quality standards.
Specialization and strengths: D.I Limited focuses on fine jewelry set with precious gemstones, supported by skilled handcrafting, high-quality materials, and the ability to develop customized products for international clients. The company also highlights its commitment to responsible jewelry manufacturing through its membership in the Responsible Jewellery Council (RJC), reflecting an emphasis on responsible business practices and supply-chain standards.
2. Manufacturers for Small Brands
Shinera Jewelry
Overview: Shinera Jewelry is specializing in 925 sterling silver and high-quality brass jewelry. The company supports brands from initial sketches and design ideas to finished products, with a focus on craftsmanship and sotisphicated details. Shinera also masters in fullfilling personalized jewelry from making, packing then dropshipping for brands.
Strengths:
- Hand-finished craftsmanship: Providing a hand touch on every single item at a reasonable price (which might be unavailable in Western countries or in mass production of the Asian big factories).
- Flexible small-batch production: Supports smaller MOQs for stones, pearls, and textured designs, giving brands more flexibility in product development.
- Market-driven R&D team: Combines refined design sensibilities with ongoing market research to identify emerging trends and develop new product ideas that align with target customers and brand aesthetics.
- Collaborative development: Emphasizes clear communication and a streamlined process, suggest design directions and support brands turn their design vision into finished jewelry.
Athena Jewelry
Overview: Athena Jewelry is a Vietnamese jewelry manufacturer offering custom jewelry development and OEM/ODM services. Its manufacturing process combines technical capabilities, specialized equipment, and quality control to support brands seeking consistent product quality and refined finishing.
Strengths:
- Durable plating and refined finishing: Focuses on plating quality and finish durability, helping jewelry maintain its appearance through regular wear.
- Japanese-standard quality requirements: Emphasizes precision and quality control aligned with the demanding requirements of Japanese customers.
- Technical manufacturing capabilities: Offers CAD design, prototyping, casting, stone setting, and polishing, supported by specialized casting and metal-analysis equipment.
- Quality-focused production: Integrates quality checks into the manufacturing process to help ensure consistency across finished pieces.
Oriental Star VN
Overview: Founded in 2003, Oriental Star VN is a Vietnamese jewelry manufacturer specializing in handmade buffalo horn and Vietnamese lacquer jewelry. Based in Thuy Ung craft village in Hanoi, the company combines traditional craftsmanship with customized production for international boutiques and jewelry brands.
Strengths:
- Specialized material expertise: Focuses on very niche and unique materials which are natural buffalo horn and Vietnamese lacquer, offering distinctive textures, natural color variations, and finishes that set its products apart from conventional metal jewelry.
- Traditional craftsmanship: Works with skilled artisans to shape, carve, sand, and hand-polish horn pieces. Its lacquer designs are built up in multiple layers, with drying and polishing between coats to achieve a deep, glossy finish.
- Low-MOQ collection development: Accepts orders from 10 pieces, pairs, or sets per design and color, with a minimum order value of USD 500 or EUR 500. This allows smaller brands to explore different designs without committing to large quantities of each style.
Bigger Isn't Always Better: Rethinking What Makes a Great Jewelry Manufacturing Partner
When sourcing jewelry, it is easy to be impressed by large factories, high production capacity, and long lists of equipment. These factors matter, especially for brands handling substantial order volumes. But they do not automatically make a manufacturer the right partner for every business.
A factory built for mass production may excel at delivering millions of pieces efficiently, while a growing jewelry brand may need something different: a partner willing to refine an early design concept, suggest improvements, experiment with materials, or produce smaller quantities without compromising on detail.
The real question is not how big a manufacturer is, but how well its capabilities match your brand's needs. For some brands, production scale and standardized processes come first. For others, the deciding factors may be design expertise, craftsmanship, flexibility, or the ability to communicate closely throughout product development. A manufacturer with a strong R&D team can bring value long before production begins, helping turn market insights and initial ideas into commercially viable designs. Likewise, a specialized workshop may offer techniques or material expertise that a larger, volume-focused factory does not prioritize.
This is where Vietnam's diverse jewelry manufacturing landscape becomes particularly interesting. Beyond large-scale facilities, brands can find partners specializing in technical manufacturing, distinctive materials, traditional craftsmanship, and design-led OEM/ODM services. Each model offers different advantages, and the best choice depends on what a brand is trying to build.
At Shinera Jewelry, mass production at an enormous scale has never been our main competitive advantage—and we don't believe it has to be. We believe the value of a manufacturing partner should be measured by more than how many pieces it can produce. The ability to recognize a promising design direction, offer thoughtful product advice, pay attention to the details that make each piece distinctive, and work closely with a brand to bring its ideas to life can be far more meaningful than production volume alone.
That is the kind of value we strive to bring to every partnership: a combination of market-aware product development, considered craftsmanship, and a team that genuinely cares about what each brand is trying to create. For us, the goal is not simply to make more jewelry, but to help our partners create jewelry that is worth making.
Have an idea for your next collection? Visit Shinera Jewelry to explore how we can support your product development journey.
